Does your venture command trust?
Leaders often say, “It’s all about trust,” without understanding how trust actually works in an organization. It’s fluid. It moves. And you can’t rest on the past. Every venture has to ask real questions about how trust moves through their organization, but some businesses will starve and die without it. They demand it. Is trust central to your venture?
Read MoreBook Review: The internet really does suck. Here’s why:
Review and analysis of Ben Smith’s Traffic: The internet has failed to deliver on its utopian promise and business leaders need to learn skepticism. The social web or Web 2.0 is controlled by a tiny circle of people, and we need to address the culture we have made of all that code.
Read MoreFormula for Failed Succession
Successor leaders nearly always come into an organization in need of change. Depending on the Founder’s awareness of their weaknesses, the change may be large or small, a revolution or evolution. Regardless, successors seldom are there to stay the course.
They must manage change. But the way they often go about it s a formula for a failed succession.
Read More5 Things CEOs Do to Undermine Marketing
CEOs and their peers in the C-suite want marketing to do more and do better. Likewise, marketers want to see their work valued and work within their zone of strength.
But all too often, particularly in mid-market service firms like tech, wealth, and education, the Clash between executive culture and marketing culture enflames tension and frustration, dampening results.
Read MoreThe four stages every business must pass through
Nothing undermines growth like growth. A study of over 400 companies by Harvard Business Review showed that accelerated growth was one of the best indicators for a future decline. Here’s how to recognize and escape your growth ceilings.
Read MorePOV: The Next Great Competitive Advantage
Intellectual capital is the next great competitive edge. Businesses that harness it are not just responsive to market changes but creators of them, driving innovation. Through their investments in human capital, relational capital, and structural capital they will become the stewards of wisdom, trust, and culture.
Read MoreAntiSocial Business
Social media has changed the way we live, work and connect. The platforms have elected presidents, toppled regimes and memed us into oblivion. Now a new question has emerged – can you grow a business without using social media at all?
Read MoreWHAT MARKETING’S NOT TELLING YOU: Vol 2
We know it’s sometimes easier to fix problems that are superficial, rather than deep-seated core issues. It’s human to avoid problems, and we’re often encouraged to do so. But CEOs don’t have the luxury of avoiding problems – REAL problems. And too often, the marketing department is asked to fix something, that’s not the real problem. The solution?
Read MoreWHAT MARKETING’S NOT TELLING YOU: VOL 1
Lots of CEOs and industry leaders have a sneaking suspicion that their marketing departments (those shadowy magicians) are keeping some secrets from them. And they’re not wrong. Marketing is keeping things from you. We start with the first secret of marketing departments: no one is paying attention.
Read MoreContent is easy and other lies
In the late-stage digital marketing landscape, content is king. Brands everywhere have begun to realize that they will need to provide content to their customers to keep them engaged and generate revenue. But marketing gurus and ad agencies seem to talk about content like it’s easy. Like anyone can do it. So why is it so hard then? The answers, and ways to produce better content, inside.
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