SIX WEEKS TO RESET YOUR SALES RESULTS

Selling is Hard. TrustForge Makes it Easy Again.

The Growth Ceiling you’re facing right now isn’t happening because you got worse at delivering value for your clients; it’s happening because the way your best clients buy knowledge, advice, and expertise has fundamentally shifted.

TrustForge redesigns your offer, your pricing, and the client experience for the market that exists right now, so you can regain the momentum you’ve lost, without having to turn your business into something it’s not just to survive.

Our next cohort starts November 2026. Only 15 Spots.

Founder, Nick Richtsmeier, explains how Trust-Made Growth solves for the sales resistance baked into our broken economy.

45 Days from Idea to Sales

Led LIVE by Nick Richtsmeier

Built for the Way Clients Buy

a Workshop for sellers of expertise

TrustForge is for you if you’ve said:

TrustForge is built for professionals selling knowledge, advice, creativity, or expertise – consultants, fractional executives, agency owners, coaches, and independent specialists in the $500K-$3M revenue range – who know their work is good and are ready to uplevel their service offering for how their clients are buying right now.

The leads have dried up, and I’m not sure how to fix it.

Clients aren’t buying in the same way they used to, which is why SEO, social posting, and blogging aren’t moving the needle. The answer isn’t to do more – it’s actually to do less, but in a highly focused way. TrustForge redesigns how you show up in the world so your best future clients find you, understand your value, and buy.

AI is changing how people perceive our value and their motivation to buy.

It’s easy to believe that clients don’t want bespoke, consultative, thoughtful services in this economy. But it’s not true. TrustForge clarifies your offer for you and your clients so you are speaking selling only to those who value what you bring to the table and who aren’t trying to get the fastest thing for the least money.

We want to move up-market but we don’t know how.

The positioning and marketing that worked when you weren’t competing with AI won’t work now. TrustForge shifts how you package, present, price, and serve your offering so you can attract and keep clients with more to spend and more desire for real, human expertise – the kind only an expert can provide.

I’m in a different place than I was a year ago, and I want what I do to reflect that.

As you change, so must your offer. TrustForge Summer 2026 is your opportunity to bring to the table what you did before, what you want to do, and to create a new offer based on your values, your vision, and your next expansive step forward.

I’m tired of doing work I don’t love and chasing sales to do it.

There’s never been a better time than the present to connect with your highest and best value, your point of view, and the focused expertise that people are happy to buy. TrustForge helps you create an offer with deep alignment between who you are and who you serve best, so you can feel good about selling again.

“Can’t recommend TrustForge enough.”

“We needed a new offering to build customer trust in a highly skeptical market. TrustForge provided the perfect environment for this work. With Nick’s help, we built an offer that gives customers a ton of value upfront. We’re having much more meaningful sales conversations, establishing our expertise long before any contract is signed, and cutting our time to close in half. Can’t recommend TrustForge enough.”

TURNs GROWTH RESISTANCE INTO REAL REVENUE

Join the November 2026 Cohort

TrustForge™ is our introductory workshop based on CultureCraft® Founder Nick Richtsmeier’s over 20 years of work within complex organizations across industries, from startups all the way to managing $200M wealth funds.

This is the same methodology we’ve deployed with firms spending $25,000-$60,000 for individual engagements. We run cohorts at this price specifically to make this level of working session available to professionals and small firms who are doing great work and deserve a chance to succeed in today’s competitive market, but for who do not have the complexity required to work with us on a deeper, more long-term basis.

TrustForge

• Offer Design: Entry-level Offer + Pricing Structure
• Proposal + Presentation Structure
• Onboarding Experience Design
• Referral Prompt for Getting Clients
• Live Sales Training with Nick Richtsmeier
• Weekly Live Group Coaching Calls with Nick Richtsmeier
• Two 1:1 Coaching Calls with Nick Richtsmeier

On the fence? Let’s Talk ->

November – December 2026

The 6-Week Schedule

Weeks 1-3: Trust-Based Offer Design

We start by identifying your single best client – not a demographic, a person, with specific fears, specific goals, and a specific budget – and we design an offer that speaks directly to their situation.

Week 6: Onboarding & Referral-Ready Delivery

Referrals happen when your client knows exactly what to say about you to someone else. We design your delivery experience to create that clarity – so your clients become your most effective salespeople.

Weeks 4-5: Pitching & Agreements

You’ll understand exactly how to scope, price, and propose in a way that creates alignment before the agreement lands, giving you a way to move from conversation to contract without feeling like you’re selling.

Baked Throughout: Sales Readiness

You’ll know how to navigate sales resistance at every step of the journey so that clients say YES more often, without you having to hard sell or engage in trust-breaking marketing hacks.

Accelerating Your Revenue

What you can expect from TrustForge November 2026

Weekly LIVE Training Sessions on Positioning, Offer Design, and Sales

Every week, we’re teaching and coaching on how to apply our proven Trust-made Growth® approach to your consultative offering and sales process. You’ll also get access to the recordings in case you miss a session.

Offer Co-Creation which Builds Real and Tangible Outcomes from the Start

Structured assignments apply the session topics to your consulting business, with feedback from Nick and the CultureCraft® team.

Collaborative, Growth-Oriented Community

Connect with other solos and small practices who are improving their offers and testing these principles alongside you, giving you the start of a referral network you can build on.

1:1 Coaching with CultureCraft® Founder & Growth Strategist Nick Richtsmeier

When you’re ready, you’ll get two 1:1 coaching calls with Nick to further refine your offer, hone your sales skills, and get unstuck.

What’s TrustForge About?

Trust-Made Growth® strategist Katie Lukashow shares what TrustForge is about and what benefits our 6-week revenue intensive brings to growing consultancies.

Smart Questions from Smart Consultants

TrustForge 2026 FAQs

In short, if you’re struggling with sales, then it means that what you’re doing right now isn’t working. And after speaking with many consultants over the past year, we’ve come to realize that this is a common problem.

We knew we couldn’t just stop at improving your offer-we had to teach you how to sell, too.

That’s why improving how you approach and facilitate sales conversations without breaking trust is baked into the TrustForge training.

You’ll Get:

• Sales resistance testing at every stage of the offer and CX
• Direct training on how to structure delivery, diagnosis, presenting options, and surfacing resistance before it happens
• Insights on when and how to raise your pricing
• Guidance on what you need from your prospect so they are bought in by the time you present your solution

And all of it is calibrated to your specific offer.

Here’s more details about what you’ll have by January 2027  if you join today.

TrustForge August 2026 is specifically designed for consultancies earning between $250K-$3M per year and with fewer than 5 employees/team members. Independent consultants, agency owners, fractional executives, coaches, and specialists selling knowledge or expertise. If you’re earlier than this, the principles apply but the context may not fit. If you’re larger, we should talk about a different engagement that takes your complexity into account.

Plan for 2-4 hours per week for sessions and structured work, plus thinking time for 6 weeks. The people who get the most out of TrustForge treat that thinking time as part of the work – not optional.

Our expectation is that you’re implementing what you’re learning while you’re in the cohort, shifting how you show up in the world and flexing new positioning and value conversations as you go.

In addition, the last session is specifically designed to map what you’ve built into an immediate deployment plan that leads to sales conversations.

A Personal Invitation

You can and must escape the extractive economy killing your offer.

Everything around your offer, including most of the marketing and sales advice your getting is demanding your build fragile short-term solutions on rented land. From AI to SEO to everything in between. But the heart of what makes a sale is an OFFER. A gift to the right people in the right place at the right time. Presented and marketed in a way that answers a question they already have with a clarity they are willing to trust and take a risk on.

99% of offers are not built this way. And they’re definitely not sold this way. Yours has to be. Unless you’ve got hundreds of thousands of dollars for digital advertising or an existing massive personal or professional brand, your only option is radical clarity and focus, designed and sold for the economy and market that exists now.

TrustForge is my workhorse of an intensive to take you to that clarity. Not with recorded trainings. Not with email sequences. Not with decks and to-dos. With rolled up sleeves. My passionate obsession about delivering value in a trust-made way people will pay for. And, not as a side benefit, a couple decades of expertise in doing this across economic backdrops.

Don’t let someone else take your seat.

Everything included in your enrollment in trustforge

What You’ll Have by January 2027

• A Sales-Ready Offer
• A High Value Way to Present it
• A Referral-Generating Client Experience

At the core of TrustForge is an offer you’ll feel confident promoting that’s priced and packaged in a way that’s aligned with the value you bring to the table. This is what we’ll be doing in Phase 1 (weeks 1-3).

You’ll come out of Phase 1 with:

• A named, consultative offer that’s unique to you, the value you provide, and the clients you work with best
• A service package that doesn’t rely on you billing for time/presence
• Clarity on why what you’ve been doing so far hasn’t gotten you consistent sales
• A clear articulation of the problem you solve in your client’s language, not yours

The old pitch process is broken. The long proposal, the detailed scope, the elaborate presentation – these are artifacts of a buyer who had patience and budget. Your current buyer doesn’t.

By the time we’re done with Phase 2 (Weeks 4-5), you’ll understand exactly how to scope, price, and propose in a way that creates alignment before the agreement lands.

You’ll come out of Phase 2 with:

• A repeatable pitch framework built around your new offer
• A scoping conversation guide that reduces back-and-forth
• A proposal structure that closes faster

Most referrals don’t happen because the work was good. They happen because the client knew exactly what to say about you to someone else. We design your delivery experience to create that clarity – so your clients become your most effective salespeople.

You’ll come out of Phase 3 (Week 6) with:

• An onboarding experience that sets expectations and builds confidence
• A natural transition point to your next-tier offer
• A referral prompt that actually gets used